The 2025 edition of the Africa Makeup and Beauty Fair (AMBF) officially opened on Friday, April 18, at the Afrikiko Leisure Centre in Accra. Now in its ninth year, this three-day event has attracted hundreds of exhibitors from Ghana and across the continent, showcasing top brands in the makeup and beauty industry.
Under the theme “Thrive: Nurturing Brands & Innovation in a Changing Climate,” the fair began with an exciting fashion show featuring elegant hairstyles, complemented by performances from the American Global Dance Group, which delighted attendees.
Notable guests at the opening included Mr. Gideon Aryeequaye, Acting Executive Secretary of the Creative Arts Agency, popular Ghanaian musician Becca, and actress Martha Ankomah.
The program for the next three days features panel discussions where experts will explore topics such as Green Beauty, Eco-Fashion, Networking, Business Development, and Wellness.
Rebecca Donkor, Chief Executive of Makeup Ghana and one of the event organizers, spoke at the opening ceremony about the significant progress the AMBF has made since its inception. She emphasized that the fair has evolved into a thriving ecosystem for African beauty and wellness brands to connect with global opportunities. Over the years, the event has introduced groundbreaking innovations, eco-conscious production methods, and inclusive beauty standards that continue to transform the industry.
Donkor highlighted this year’s theme as a call to action for industry players to embrace creativity and resilience while fostering sustainable practices that drive innovation. She stressed that collaboration is essential for creating an environment where businesses can flourish, talents are nurtured, and the industry thrives.
“Let us continue fostering meaningful collaborations that drive sustainability, empower businesses, and position African beauty and wellness on the global stage,” she stated.
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