The Ghana Export Promotion Authority’s (GEPA) technology-driven information centre, Impact Hub, recently held a seminar on “Culture and Communication in International Trade” as part of its special weekly events. The event brought together stakeholders in the export sector and business representatives from associations of diaspora Africans in Ghana to identify and recommend effective solutions to common communication deficiencies that affect local businesses in their interactions with foreign partners.
The Deputy CEO of GEPA, Ambrose Edwin Nsarkoh, emphasized the government’s commitment to supporting Ghanaian exporters in enhancing their competitiveness on the international stage, particularly within the African Continental Free Trade Area (AfCFTA). He noted that understanding cultural diversity is crucial in strengthening trade relations between local businesses and their international partners.
The seminar provided a platform for stakeholders to explore how cultural differences can impact business communication and relationships. Nsarkoh highlighted President John Dramani Mahama’s vision for Ghana’s export potential and its power to transform the economy. He emphasized that initiatives like the seminar would enable businessmen and women to build stronger international networks, ensuring the successful implementation of the Accelerated Export Programme.
Dr. Rachel Victoria Brown, a faculty member at several reputable institutions, served as the chief resource person for the event, sharing her expertise and insights on the topic. The seminar demonstrated GEPA’s commitment to promoting Ghana’s export sector and enhancing the competitiveness of local businesses in the global market. By fostering greater understanding of cultural diversity and effective communication, GEPA aims to support Ghanaian exporters in navigating the complexities of international trade.
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